Marketing Manager with Ukrainian

Marketing

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The role:
As a Marketing Manager, you will develop and execute marketing plans, managing the budget and ensuring brand exposure across multiple channels. You will coordinate digital content, online advertising, events, and affiliate relationships, while also analyzing monthly KPIs. Additionally, you will oversee content translation into Ukrainian and have a basic understanding of SEO and performance-oriented advertising.
Our values:    
 
PERSISTENCE
We never give up and are determined to be the best at what we do.          
      
RESPECT
We value and respect our clients, players, and our team members; promoting professionalism, integrity and fairness without compromise.          
      
OWNERSHIP
We take ownership of our work and consistently deliver in a reliable manner; always providing the highest level of quality.
Joining our PRO team means working at the forefront of an exciting and ever-growing global industry.
Whatever your role or experience level, you’ll play an important part in delivering our success. And you can expect to learn, have fun, and make lifelong connections along the way.  
Responsibilities:  
  • Define marketing plan and manage the budget assigned to the region in accordance with senior leadership and Country Director.
  • Proactively develop ideas and opportunities for future clients and collaboration.
  • Creating, proofreading, and posting content across multiple digital channels. (e.g., blogs, media, and social media)
  • Develop and implement an online advertising strategy (banners, editorials, interviews), as well as maintain the relationship with the third-party advertisers. 
  • Define, organize, and coordinate events the Ukraine focused team needs to attend, such as conferences, team building events, events with clients, etc. in accordance with senior leadership and Country Director.
  • Work with graphic designers to create banners, images, and other marketing materials.
  • Management and ownership of marketing and sales materials including website content, brochures, merchandise, etc.
  • Enusring maximum brand exposure across multiple channels.
  • Manage relationships with our YouTube/affiliates/streaming partners – ensuring we get prominent and positive coverage all year round.
  • Identify new affiliates/streamers and on-board them on our product/services.
  • Motivate existing affiliates and streamers to optimize performance.
  • Develop & maintain a strong network and one-on-one relationships with key YouTuber/affiliates and streamers.
  • Review affiliate sites, YouTube/streamer as well as other media contents and marketing practices, ensuring compliance with company policies and regulation.
  • Create and propose new promotion/actions to distribute to the affiliate networks and streamers/other social media.
  • Set up performance dashboard to review the monthly KPIs / budget allocation.
  • Responsible for the content translation from English into Ukrainian of all our contents as games, PR, Banners, etc.Basic knowledge of SEO, Google analytics, ad-serving, CPC, and performance-oriented advertising.
  
Requirements:  
  • Must bring a strong portofolio of affiliates on the Ukrainian iGaming market (influencers, streamers, etc.)
  • Good knowledge and understanding of the Ukrainian online gambling advertising regulation will be appreciated.
  • Experience with advertising on various social media platforms (Twitch, YouTube, Instagram etc.)
  • Ability to source and retain new affiliate partnerships.
  • Strong negotiation and analytical skills – able to analyse performance and capable of using this analysis to drive better placements.
  • Friendly, passionate, and energetic.
  • Proficiency in Ukrainian and English – with ability to translate content accurately.
About us:  
  
ARRISE powers Pragmatic Play, a leading supplier of player-favourite content to the Gaming industry.  
We are a software development and services company delivering end-to-end digital solutions. Headquartered in Gibraltar with offices around the world, including Malta, Romania, India, Canada and Bulgaria, we are a global team of over 4,000 talented individuals with decades of experience across multiple industries and professions. Together, we form a cross-functional powerhouse that is driven to deliver.  
  
This role is with the ARRISE group powering Pragmatic Play.  

 

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